New research has today (November 1st) revealed what parents say is the real-life impact of screen time on their children – making many behave badly, be harder to get on with and in some cases even affecting their exam results.
Nearly 40% (39.4) of parents say their children’s behaviour gets worse after time in front of a screen. More than three in five (63%) parents say this change happens after less than two hours. It’s so bad for some families that one in four (26%) say it’s had an effect on their children’s exam results.
And it’s not just screen time that’s making life harder for families – with more than half (55%) saying their child’s behaviour changes depending on their diet. 67% of parents told researchers a good diet was as important as a good night’s sleep. And a massive 83% agree that kids behave better if they’ve been active rather than having screen time.
The study has been carried out on behalf of home appliance brand Beko as part of its Eat Like A Pro initiative – a global campaign to inspire children to make healthier food choices and for families to cook together.
Ex-England footballer Jermaine Jenas surprised children at Hollymount Primary School in Wimbledon after they won a competition launched as part of the initiative. The Match of the Day pundit rolled up his sleeves and joined in with the children’s fitness session.
In-line with the brand’s mission to inspire families, Hollymount Primary School took part in a national contest to find a school that inspires children to lead active and healthy lifestyles.
Crowned the winners, the school’s entry detailed how pupils are encouraged to do a ‘mile a day challenge’ together three days a week, all before nine o’clock.
Key Research Findings – regional, city and gender breakdowns available
- Nearly 40% (39) of parents say their children’s behaviour gets worse after they’ve spent time in front of a screen.
- More than three in five (63%) parents say this change happens in less than two hours.
- 45% of parents say they find it harder to get on with their children after they’ve had screen time.
- One in four (26%) parents say their children’s grades have suffered as a result of screen time.
- One in four (25%) parents say their child has more screen time than time spent playing or exercising outside
- 83% of parents say their child’s behaviour is better if they’ve been active/exercising rather than having screen time.
- More than half (55%) of parents say their child’s behaviour changes dependant on their diet.
- Worst foods for causing bad behaviour as rated by parents are sweets (62%), fizzy drinks (59%), chocolates (47%), energy drinks (39%) and crisps (21%).
- More than two thirds (67%) say a good diet is as important as a night’s sleep.
Notes for Editors:
The research was conducted by Censuswide, with 1,018 parents with children aged under 18 in GB between 12.10.2018 – 15.10.2018. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.
About Eat Like A Pro
The Eat Like A Pro campaign comes in response to the World Health Organisation announcing that 70 million children will be obese by 2025. Answering to the global need to reduce child obesity, Beko is hoping to inspire families to act, by working with nutritionists from FC Barcelona to access the eating habits of professional footballers through its Eat Like A Pro website. The site encourages parents, children and their families to partake in a range of fun activities, view healthy eating tips, as well as allowing them access to over 100 recipes, ranging from smoothies to family favourites such as cottage pie.
Beko Eat Like A Pro recipes, tips and additional information are available at www.beko.co.uk/eatlikeapro
About Beko plc:
Established in the UK in 1990, Beko plc is a subsidiary of large multinational group - KOÇ Holdings and the Arҫelik Group. KOÇ Holdings is ranked as one of the top 350 companies in the world whilst Arçelik, the parent company of Beko, is the third largest company in the home appliances industry in Europe. The group has over 50 years’ experience manufacturing home appliances and televisions.
Beko is one of the UK’s leading large home appliance brands currently expanding into the SDA market with the launch of its new range.
The company continues to develop helpful, innovative and energy efficient electrical appliances, designed to make everyday life easier for families with speedy cycles and energy saving features which can assist in saving time and money. Beko delivers exceptional value and quality, securing high levels of customer satisfaction through listening and responding to householders needs. These factors make Beko the consumer’s brand of choice.
Beko has recently updated its website where you can discover the brand-new SDA range and other award-winning products. Find out more here: https://www.beko.co.uk/
Beko launched Eat Like A Pro in 2017, a global initiative to help parents around the world feed their children healthier food. As Premium Partner of FC Barcelona, Beko knows exactly what the top players in the world eat every day in order to perform at their best. Find out more here: http://www.beko.com/eat-like-a-pro/our-mission/