New research has today (23 October 2018) revealed the fears of British parents about the effects of air pollution on their children.

The survey on behalf of Hyundai’s Clean Driving Month shows one in five parents worry about the quality of the air we breathe on a daily basis, with more than half (56%) worrying about the effect it’s having on their children.

With frequent news stories about the quality of the air in the capital, it’s Londoners (55%) who are the most worried about pollution, with Edinburgh (52%) second and Manchester (50%) just behind. But despite those fears, it appears we aren’t doing enough to tackle the problem, with a huge 74% of parents saying they could and should do more to lead an environmentally-friendly lifestyle.

Technology expert and TV presenter Georgie Barrat has teamed up with Hyundai to answer the concerns of an average family, driving the most-polluted route in London in the NEXO – a hydrogen fuel cell car that actively cleans the air as it drives.

The NEXO, which is available next year and emits nothing but water, has an advanced air purification system which filters 99.9% of very fine dust (PM2.5). The vehicle shows the exact amount of air purified on the display panel in the car each time you drive.

When the NEXO is driven for just one hour, it cleans up the same amount of pollutants that two diesel or petrol cars emit – this is the same amount that 42 adults breathe in an hour. And looking to the future, if 10,000 NEXO’s were on the road it would reduce the carbon reduction effect equivalent to planting 60,000 trees.


An edited video (A-Roll) and B-Roll is available on our online press office, details of which can be found below.



Notes for Editors:

Hydrogen refuelling infrastructure

There are currently 11 publically accessible Hydrogen Refuelling Stations in the UK, located in 4 keys areas of the UK with a view to develop clusters in the first instance, then to link up the clusters over the next 10 years or so. The aim is to have 65 stations in the UK by 2030. The clusters are London (Hendon, Rainham, Teddington, Hatton Cross (Heathrow), Cobham Services, Beaconsfield Services and soon Gatwick), Aberdeen, Sheffield, Baglan and two stations in Swindon. Two further sites will be installed within the M25 by March 2019, moreover Birmingham, Nottingham, Leeds, Bristol, Oxford councils also want to develop their low emissions zones. In terms of hydrogen production, while some hydrogen is currently produced from hydrocarbons, there is increasing interest in hydrogen as an energy storage medium as renewable capacity increases.

About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2016 sold 4.86 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

About Hyundai Motor UK

Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the UK and last year sold a record 92,510 vehicles. Hyundai Motor UK employs more than 3,000 people through its UK operations and dealer network. Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at