• Restaurant counter “burns” as KFC launches first-ever Zinger Double Down
  • The limited-edition burger will only be available for 21 days from the 23rd July
  • Superfans travel from across London for an exclusive taste of the new burger

EDITORIAL VIDEO AND IMAGES AVAILABLE FREE AND WITHOUT RESTRICTION

Today, Thursday 19th July, fried chicken superfans were shocked as the counter at a branch of their favourite restaurant appeared to catch fire as they prepared to taste a brand new burger.

Fans came from all over London for an exclusive preview of a new limited-edition bun-less burger from KFC.

People gave up their lunchbreaks and winged it from across the capital to be among the first to taste the Zinger Double Down – after KFC announced it would be available for the first time in the UK & Ireland, but only for 21 days.

Once fans were allowed inside the Central London restaurant they were surprised by a fiery illusion as they went up to get their limited-edition treat.

The Zinger Double Down features two fiery-hot Zinger chicken fillets, crispy bacon and melted cheese, slathered in hot salsa and pepper mayo.

KFC delighted its devoted fans by announcing that the new spicy bun-less burger will be available from July 23rd until August 12th.

You can see fans getting their fiery shock in store and hear from superfans about why they give up their lunchbreaks for a taste of KFC in the behind the scenes video available below.

Broadcast and online footage is available free and without copyright to all broadcasters and online media. An edited video (A-Roll) and B-Roll is available on our online press office, details of which can be found below.

For more information please contact TNR on 020 7963 7163

Notes to Editors

The Zinger Double Down will be available until 12th August with prices starting from £4.79 or £5.79 with fries and a drink. In Ireland, €8.40, including fries and a drink.

KFC chicken facts:

  • KFC’s chicken on the bone comes from farms in the United Kingdom and Ireland. There’s over 500 of them, and every single one is Red Tractor assured.
  • There’s only one secret KFC won’t share and that’s Colonel Sanders’ Secret Recipe. The blend of herbs and spices is a secret that only a few people in the world know. The 11 herbs & spices are sourced from specific regions around the world to ensure that it remains a secret.
  • KFC sells around 14 million pieces of chicken a week, that’s approximately 700 million pieces a year
  • KFC sold 134 million Chicken Wings last year, making our Wings the UK’s favourite KFC pick
  • KFC came to Britain in 1965, with the first restaurant opening in Preston, Lancashire, and there are now over 890 restaurants across the UK, with over 24,000 employees.

About KFC

KFC, the world's largest chain of chicken-based quick service restaurants, grew from the chicken business set up by Colonel Harland D Sanders in the 1950s. The Colonel had found a way to combine 11 herbs and spices with flour to create a unique taste, and to this day the secret recipe is only known to a handful of people. It is locked away in a vault in Louisville, Kentucky.

KFC came to Britain in 1965, with the first store opening in Preston, Lancashire, and there are now over 890 stores across the UK, with over 24,000 employees.

KFC has made considerable nutritional improvements in the last few years, cutting salt by as much as 50% and switching cooking oils to cut saturated fat levels in Original Recipe Chicken by up to 25%. KFC has also expanded its range to include lighter options, such as Riceboxes, which have around 500 calories.

In 2015, KFC introduced the Colonel’s Club in the UK, a loyalty card also available as an app, to give back to loyal fans. The Club allows members to earn Chicken Stamps each time they spend £3 or more, which are then redeemable against KFC items.

KFC was voted Britain’s Top Employer in 2012, 2013, 2014 and 2015, becoming the first company to win the award for four consecutive years, and the company has been named as a Great Place to Work for the last four years. The company places a big importance on developing people and became the first restaurant company in the UK to launch an honours degree – a BA (Hons) Business Management course in conjunction with De Montfort University, Leicester. KFC also works with City & Guilds to provide Level 2 and Level 3 Apprenticeships to team members and team leaders.

KFC is also committed to tackling food waste and is rolling out its Food Donation Scheme across all of its UK restaurants. The company also works to help the global community and has raised over £4m for the United Nations World Food Programme in the last six years.

KFC UK, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE:YUM), which also owns the Pizza Hut and Taco Bell restaurants. For further information, please visit www.kfc.co.uk.

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