• Daisy Lowe undergoes an amazing transformation in a stunning new photo shoot.
  • It took world-leading body paint artist Carolyn Roper eight hours to paint Daisy into two settings – in a posy of her namesake flowers and reclining on a sofa.
  • The stunning artwork was designed to showcase the Samsung QLED TV’s Ambient Mode functionality that enables it to blend seamlessly into the background.

 

EDITORIAL VIDEO AND IMAGES AVAILABLE FREE AND WITHOUT RESTRICTION

British model Daisy Lowe has been turned into a bunch of flowers and a navy couch as she transformed to quite literally become ‘part of the furniture’.

Daisy was painted by the world leading body paint artist, Carolyn Roper. It took an extraordinary eight hours to complete the two set-ups.

The amazing artwork was specially designed to celebrate the launch of the Samsung QLED TV, which can also seamlessly blend into the background through its unique Ambient Mode functionality.

In the same way Daisy has been painted to disappear into her surroundings, the QLED TV can disappear into the wall behind it by mimicking wall designs, patterns and colours.

The campaign follows recent research commissioned by Samsung that reveals six in ten Brits consider big, blank TV screens to be an eyesore, as they fail to blend in with the rest of the home.

Robert King, Vice President Consumer Electronics, Samsung Electronics UK & Ireland, said: “We wanted to celebrate the ground-breaking QLED TV range by showcasing the beauty of its ambient technology. Daisy’s stunning transformation emulates the QLED’s ability to seamlessly replicate its surroundings when it’s put in Ambient Mode. It’s high time we said goodbye to boring blank TV screens in the home.”

Watch the amazing video from start to finish as Daisy disappears….

 

 

An edited video (A-Roll) and B-Roll is available on our online press office, details of which can be found below.

For more information please contact TNR on 020 7963 7163 / production@wearetnr.com

 

 

Notes to Editors

About the Samsung QLED TV

Ambient Mode on Samsung QLED TV’s redefines what it means for a TV to be “off” with new technology that transforms the TV into a beautifully functional screen which provides a multitude of information including news, weather and traffic, and which can also play music or completely blend into the wall behind it.

1 Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

About Samsung Electronics Co., Ltd.       

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/uk/