Today, 3rd October, two of the world’s most famous male statues have been spectacularly reimagined as domestic gods for a bold new campaign.
The figures, which have been installed around central London, feature near-identical versions of the original masterpieces, bar a few cheeky tweaks.
Michelangelo’s “Domestic David” has been recreated wearing briefs, with a shirt flung over his back, as he takes charge of the weekly wash while Rodin’s ‘The Clean Thinker’ poses, deep in contemplation, at a washing machine.
Each statue took six-strong design team two months to create, working from a variety of sources to recreate a faithful rendition of each sculpture in microscopic detail. The reimagined statues of iconic male nudes give a humorous nod to revealing new Samsung research which found that 75% of men have little or no idea how to operate the domestic appliances they have at home.
Samsung’s ‘Modern Masterpieces’ campaign has been designed to highlight the durability and design credentials of their Home Appliance range which includes the revolutionary QuickDriveTM washing machines featured in the sculptures.
The original David, located in the Galleria dell’Accademia in Florence, took Michelangelo more than two years to build and weighs the equivalent of eighty men. Rodin’s bronze sculpture The Thinker, revered for its contemplative posture, resides at the Musée Rodin in Paris.
The statues of Domestic David and The Clean Thinker have been installed at central London locations including One New Change overlooking St Paul’s Cathedral, Kings Cross, Russell Square and Battersea Park.
Domestic David is available to view at the following times/locations:
One New Change – 3-4 October
Battersea Park – 5-8 October
The Clean Thinker is available to view at the following times/locations:
Russell Square – 3-4 October
Kings Cross Station – 5-8 October
Notes to Editors
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/uk/