The world’s first “stock market” for high-demand consumer items such as trainers, streetwear, handbags and watches is hosting a huge party for “sneakerheads” to celebrate its launch in the UK and Europe.

StockX will be celebrating the history of trainer culture in Britain, with fanatics from around the world coming together to showcase rare sneakers – and examine the re-sale market in the UK which is already estimated to be worth an astounding £200 million a year.

In celebration of the launch, some of the most limited and rarest trainers will be on display, including the Nike Air Max 1 Atmos, the Reebok G-Unit and the Nike Air Max 1 Patta.

The website and app use a live platform to connect buyers and sellers and allow them to track real-time prices for some the most desirable footwear, streetwear, watches and bags.

StockX counts Eminem, Karlie Kloss and Mark Wahlberg among its investors and is one of the fastest-growing start-ups in the United States, with sales of more than $2 million a day. It guarantees authenticity for every item bought and sold on the site and is also announcing it is opening Europe’s first authentication centre based in West London. 

Co-founder, CEO and lifelong sneakerhead Josh Luber turned his passion for trainers into a nearly billion-dollar business. The serial entrepreneur started his first business in primary school, selling chewing gum before moving on to sweets and baseball cards. The 40-year-old dad to six-year-old Fiona and three-year-old Javier was recently named one of the '100 Coolest Dads in America' by Fatherly Magazine. The unconventional businessman grew up loving his Air Jordans, and now has 350 pairs of sneakers in a specially-built walk-in closet. 




Notes to editors

  1. The top 5 best selling sneakers on StockX in September 2018 were the Pine Green Jordan 1s, the Yeezy 700 Wave Runners, the Court Purple Jordan 1s, the Yeezy 350 V2 Cream Whites, and the Yeezy 350 V2 Butters.
  2. The most expensive product sold on StockX to date was a Supreme x Louis Vuitton trunk for $70,000, and the most popular sneaker is the adidas “Yeezy”, which accounts for 20% of all sneaker sales and has an average resale value of $350 a pair.

About StockX

Detroit-based StockX launched in February 2016 and is the world's first "Stock Market of Things." StockX enables the buying and selling of high-demand consumer products, including sneakers, watches, handbags and streetwear. StockX connects buyers and sellers by the same methods as the world's stock markets – using anonymity and standardization to provide real-time market pricing and complete transparency. All products are physically inspected and authenticated by StockX. The StockX platform also supplies in-depth market analysis, individual portfolio tracking, historical sales and volume metrics.

Josh Luber is the co-founder and CEO of StockX, the world’s first “stock market of things." StockX is an online marketplace that enables the buying and selling of high-demand consumer products, including sneakers, watches, handbags and streetwear. The platform connects buyers and sellers using the same method as the world’s stock markets – an anonymous, transparent and authentic ‘ bid/ask’ market. Before StockX, Joshfounded Campless, a price guide for sneakers, while working as an IBM consultant. Campless, which evolved into StockX, was known as the Kelley Blue Book for sneakers -- a “sneakerhead data” company that tracked the secondary market for sneaker sales, a $6 billion global industry. Josh has been featured in The Wall Street Journal, The New York Times, London Financial Times, ESPN and The Daily Show, among others. He has collected sneakers for over 30 years and delivered the world’s first TED Talk about them.